Taking on new projects

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We build brands from the paperwork up.

Register the company, sort out the logo and the website, then get people talking and buying. We do all of it under one roof, and we'll explain every step in words you'd actually use.

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  • Company registration
  • Brand guidelines
  • Websites
  • Content marketing
  • Ad shoots
  • Outdoor
  • PR & newspaper articles
  • Digital marketing
  • Performance marketing
  • Amazon, Flipkart, Meesho, Zepto

What we do

Every service we offer does one of five jobs. We gave each job a shape, because that's how our brand is built too.

Structure

The legal bits, done properly.

Company registration

We help you choose between a private limited company, an LLP or something simpler, and then do the paperwork with you.

You get advice on the right structure, the documents and filing, and a checklist for what comes after.

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Foundation

How you look and sound, written down.

Brand guidelines

Logo rules, colours, fonts and tone of voice in one document, so your designer, your printer and the nephew who handles Instagram all get it right.

You get a brand guide you can share with anyone, plus templates for everyday posts and documents.

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Shelter

A home on the internet that belongs to you.

Website development and management

Fast, clear websites and online stores, built from scratch like this one. After launch we stay on for updates, fixes, backups and the occasional "can you change this photo".

You get design, build and launch, then monthly care, speed checks and the search basics.

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Community

Getting the right people to notice you.

Content marketing

Reels, posts, blogs and newsletters, planned a month ahead so you're never posting at 11pm because you suddenly remembered.

You get a monthly calendar, the writing, design and editing, and a look at what people actually responded to.

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Ad shoots

Product, lifestyle and video shoots, planned around where the pictures will end up: an ad, a marketplace listing or your feed.

You get the concept and shot list, the shoot itself, and edits sized for every platform.

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Outdoor marketing

Hoardings, bus and metro ads, shop signage and on-ground events. Plenty of your customers are offline more than you'd think.

You get location and format planning, print-ready designs, and the booking and installation handled.

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PR and newspaper articles

Your business in the newspaper. We find a story worth telling, write the article with you and get it published in print and on the paper's website. It's the kind of mention that ends up forwarded to the family WhatsApp group.

You get a story angle, an article you approve before it goes out, the newspaper placement, and clippings and links to share.

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Digital marketing

Social media management, SEO, and email and WhatsApp campaigns, all pulling in the same direction.

You get a channel plan, someone running your social pages, and SEO so people can find you on Google.

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Exchange

Turning attention into orders.

Performance marketing

Ads on Instagram, Facebook and Google, judged on enquiries and sales. We report ROAS, which is simply how many rupees come back for every ₹1 you spend.

You get campaign and tracking setup, ads and audiences that we keep testing, and weekly numbers.

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Marketplace management

Amazon, Flipkart, Meesho, Zepto and the rest. Listings, catalogues, pricing, marketplace ads, and keeping your seller account in good standing.

You get listings that are set up properly, ads inside each marketplace, and regular account health checks.

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How a project actually runs

Same four steps every time, so you always know which one we're on.

Job card

Client
You
Status
Under way
  1. Talk

    A free call. We ask about your business, your customers and your budget, and you ask us whatever you like.

  2. Plan

    A written plan: what we'll do, what it costs and how we'll measure it. Nothing starts until you've said yes.

  3. Make and run

    We make the work, launch it and keep it running. You'll get updates on WhatsApp, not in a 40-slide deck.

  4. Review

    Once a month, a short report in plain language: what worked, what didn't and what we're changing.

Not sure where to start? Send us a link.

Your website, your Instagram, your Amazon store, whatever you've got. We'll go through it and send back the three things we'd fix first. No call needed, and no obligation.

Cut along the dotted line, or just press the button.

About the name

Kalpana means imagination. We added the "re" because most of what we do is imagining something again: a brand that has outgrown its logo, a shop that should be selling online, a website nobody has touched since 2019.

We're a collaborative, which mostly means we'd rather work with you than for you. You know your customers and we know the channels, so the big decisions get made together. You'll always see the plan, the spend and the results.

Team Rekalpana

Send someone our way

Know a business owner who needs help with any of this? Introduce us. If they sign up, we'll thank you properly.

Ask us about the referral reward.

  1. You tell us about them, or add us to a WhatsApp group with them.

  2. We have a friendly chat with them. No pressure, no spam.

  3. They sign up, and you get a thank-you from us.

Write to us

Hi Rekalpana,

My name is and I run .

I'd like help with .

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